Ask Apple users why they stick to Apple products despite the fact that there are many other, newer, and mostly cheaper alternatives out there, and they will give you many reasons, one of the many defining characteristics of apple products is their simplicity ,rather than being too flashy and attention grabbing, apple aims at providing simple, uncomplicated and clean designs, the appearance is so basic yet so sophisticated and free from clutter, this definitely sets the apple products apart, they look like a work of art. Apple products stand apart and these days it has become a sort of status symbol to own apple.
Imposing Design:
Steve Jobs once said, “design is how it works, not how it looks”. Apple products are beautiful inside out, they don’t leave out any aspect ,be it style and appearance ,and after getting their hand on this beautiful piece they tend to look what’s beneath the surface and the result is a loyal customer!
Reliable products:
Apple products are reliable, I know of friends using their Mac book since years without any major issue, though it has its share of troubles but with the kind of customer services they offer everything is sorted out in a good way.
Retail Stores:
Apple has its own retails stores all over the world, this helps build trust and loyalty of customers, it is easy for customers to know where they can find genuine products, this move gave apple the required push to surge forward in the mobile market.
Focused approach:
Rather than focusing on each and every consumer segments ,apple is more focused on quality both in making and user experience ,apple focuses on products that they themselves would like to use, while other companies focus on group testing and market research.
iOS
iOS holds the pedestal for good looking apps, Not only are these apps well-designed, but some really excel in terms of their creativity. Every business needs apps and websites for their success ,therefore it has become a basic requirement, to enjoy the benefits of apple products showcase your business through native or hybrid app developed by companies like Naxtre, this startup provides services to its customers from ground up and the costs associated are minimum.
Apple with its wide range of products has captured maximum market in US, people use iPads ,Apple watches, iPods , iPhone, Mac computers to Apple TV almost on regular basis, having a business app build on IOS platform ascertains increased no. of customers and brand loyalty.