So you thought logo designing is a child’s play? As easy as a cake walk? No absolutely NOT. It’s much more than just constructing a brand’s visual identity than just placing its name in varied font’s or replace it by symbols. Logos are seen all around and in all visual communications as they aid in building brand equity and serve the purpose of constant reminders. Therefore companies are looking for professional logo designers who face the utmost challenge of incorporating the clients’ ideologies into one single graphic.
How does a professional Logo designer better than an amateur one? It simply is a logo which can be created by anyone who knows how to do art with quality and authenticity! Isn’t it?
You already know the answer – the work done by a professional Logo designer is way too good than the work done by amateurs or your in-house designers. Professional logo designers work differently, as in –
Analyse/Explore/Delve – All the words mentioned above mean only one thing “RESEARCH”, and that’s what a professional logo designer excels at! A team of professional logo designers would begin their work with a thorough research about the client, about trending designs, about competitors work because inspiration can come from anything.
Hand sketching – Professional logo designers wouldn’t start their work right away on computer; they would pen or draw by hand each and every idea that crosses their mind.
Pay attention to the typeface – Typography is essential in a good logo. So professional designers keep the font simple and legible for it to last longer and be eye-candy enough for the viewers. However, you will never see any gimmicky fonts in a logo; these are left for the fun in fashion industry!
Colours & Contrast – The colours given by a professional designing team would stand out and make sure that the colour selection matches your brand philosophy.
In a way, hiring a professional team of designers with expertise in Logo designing is always better. Such teams pay detailed attention to minuets aspect and make your logo just the ideal signature your company should have!