Baseline
Audit and instrument before anyone has an opinion. Technical health, current visibility, paid efficiency, analytics integrity and what competitors already own.
You receiveVisibility & performance baseline
SEO · AI Visibility · Growth Marketing
Ranking is table stakes.
Be theanswer.
Your buyer asks an assistant before they open a browser tab. Naxtre Digital runs the eleven practices that decide whether your brand is the one it names: search and AI visibility, content, performance, brand, PR, design and web engineering, under one accountable team.
Why teams move to usEleven practices.
Eleven practices.
One P&L to answer to.
Most brands buy search from one agency, paid from another and brand from a third, then pay a fourth to reconcile the reporting. We run them together, against a single number you actually care about.
01 / Track record0
Building and marketing digital products since 2015, through three search eras.
02 / Reach0
Countries where work we have shipped is in daily use, across South Asia and the Gulf.
03 / Scope0
Practices under one roof, so strategy is not lost in the handover between vendors.
04 / Audience0
People using the products and platforms our teams have built and marketed.
The capability indexEverything that decides
Everything that decides
whether you get found.
Grouped into three practices so you can see how they compose. Open any row for what the work actually is and what lands on your desk.
Search & AI Visibility
Practice 01 · four servicesClassical ranking work, plus the newer discipline: making a brand legible to systems that answer rather than link. Clean technical foundations, a defensible entity footprint, and content structured so an answer engine can lift a paragraph and attribute it to you.
What you get
Editorial built on demonstrated expertise and real search intent, not word count targets. We interview your practitioners, write for the person actually deciding, then structure the page so a machine can quote it cleanly.
What you get
The stores are a search channel with their own algorithm and their own conversion problem. Metadata, creative and review velocity get treated as one system rather than three separate tickets.
What you get
Category demand, competitor share and buyer research that settle where the budget goes before it goes there. The least glamorous line item and consistently the one that saves the most money.
What you get
Demand & Performance
Practice 02 · four servicesPaid search, paid social and retargeting managed to contribution margin, not platform-reported ROAS. Budget follows evidence weekly, and we will tell you when the honest move is to spend less.
What you get
Platform-native creative and community management at a cadence you can sustain after the launch quarter, which is the only cadence that ever compounds.
What you get
Earned coverage, executive positioning, and control of what surrounds your brand name in search and in AI answers. Reputation is now a retrieval problem as much as a media one.
What you get
Out-of-home and print planned, negotiated and, critically, measured, with the same discipline we apply to a paid search account. If it cannot be tied to branded search lift, we would rather not run it.
What you get
Brand & Experience
Practice 03 · three servicesPositioning, narrative and identity that make every downstream channel cheaper to run. A brand that is clear about what it is for needs less media to be remembered.
What you get
Campaign creative and product interfaces drawn from one design system, so the ad and the landing page it points at feel like the same company.
What you get
Sites that are fast, technically sound and genuinely editable by your marketing team, built so search performance is designed in rather than bolted on after launch.
What you get
Not sure which of the eleven you actually need?Most people are not. Tell us the outcome you are chasing and we will name the two or three practices that move it, and the ones you can safely skip.
Tell us your goal How the work runsFive stages.
Five stages.
No mystery months.
Marketing goes wrong in the same two places every time: spending before the baseline exists, and reporting on activity instead of outcome. The sequence below exists to close both.
Position
Settle the category you are competing in, the message that separates you, and the channels that deserve budget. Written down, argued over, signed off.
You receiveMessaging house + channel plan
Build
Content, creative, technical fixes and landing pages produced in priority order: highest-intent, lowest-friction work first, so early wins fund patience for the slow ones.
You receiveShipped assets & site changes
Amplify
Paid, social, PR and partnerships pushed behind what is already proving itself organically. We amplify evidence, not hopes.
You receiveLive campaigns & earned coverage
Compound
Measure, prune what is not working, reinvest in what is. One report, in plain language, that a board can read without a translator.
You receiveBoard-ready monthly review
Stage one is a fixed fee, and the findings are yours either way.No obligation to continue past the baseline. If the honest answer is that you do not need an agency, that is what the report will say.
Book the baseline The new front pageNobody scrolls to result nine
Nobody scrolls to result nine
when the answer is already written.
Search did not disappear. It moved. A growing share of buying research now ends inside a generated answer that names two or three brands and links a handful of sources. Being one of them is a discipline, and it is not the same discipline as ranking.
01
Be a defined entity. Consistent naming, structured data and corroborating mentions across the web, so a model knows what you are before it decides whether to name you.
02
Write extractable answers. A direct answer near the top, clear definitions, comparisons and tables. If a paragraph cannot stand alone, it cannot be quoted.
03
Earn corroboration. Assistants lean on sources that other credible sources already reference. Digital PR and search stopped being separate budgets.
04
Measure citations, not just ranks. We track which prompts surface you, on which engine, against which competitor, then work the gaps.
Illustrative model of how citation share typically shifts across a visibility programme, not a client result. Your baseline is measured in the audit, and every number after that is your own.
Where we already know the terrainEight sectors, eight
Eight sectors, eight
different definitions of “a lead”.
Category context decides everything downstream: the compliance line, the sales cycle, the words buyers actually type. These are the fields where we start with the vocabulary already loaded.
Public Sector & Governance
Campaigns judged on reach and clarity rather than cost per click, with accessibility and language coverage as hard requirements.
Accessibility · Multi-language · ReachSaaS & Technology
Long cycles, technical buyers and comparison-heavy intent.
PLG · Comparison intentE-commerce & Retail
Feed quality, margin per order and seasonality that punishes late plans.
Feeds · Margin · PeakReal Estate & PropTech
High-value, geo-bound demand where one enquiry pays for the quarter.
Local · High-valueMedia & EdTech
Attention economics, subscription retention and content at real volume.
Retention · VolumeHealthcare & MedTech
Claims that must survive review, and trust signals that do the selling.
Compliance · TrustPest Control & Home Services
Urgent, local and trust-led. The buyer is comparing three names in a map pack and calling whoever looks licensed and answers first.
Local intent · Map pack · ReviewsFinTech
Regulated messaging, licence-bound geographies and a very literal cost of a bad lead.
Regulated · Multi-marketNot listed? We have taken on categories we had never touched before. Tell us yours and we will say honestly whether we are the right team.
Ask about your sectorWhat an engagement looks likeThree shapes of work
Three shapes of work
we run most often.
Described by shape rather than client name, and by the commitments we make rather than numbers we cannot show you out of context. Named references and full figures come out under NDA on a call.
From invisible to cited
Technical debt cleared, entity footprint built, and a cluster of decision-stage content published against the queries that actually precede a purchase, then tracked across engines, not just Google.
90 daysTo the first measurable
citation movement
citation movement
Same budget, better maths
Accounts restructured around contribution margin, a standing creative test in market, and geo-holdouts to separate what paid media actually caused from what it merely reported.
WeeklyBudget reallocation
against evidence
against evidence
Owning the branded SERP
Earned coverage, executive presence, review estate and owned properties arranged so the first screen for your brand name says what you would say, in search results and in generated answers alike.
Page 1Of your own brand name,
deliberately composed
deliberately composed
See the versions with real numbers on them.Named references, full figures and the parts that did not work, walked through on a call under NDA.
Request case detail Live client workAccounts we are running
Accounts we are running
this month.
Not a 2019 case study archive. These are active retainers, filtered by the services actually running on each. Ask us for the reporting on any of them and we will show you the real dashboard.
Now runningHome & trade services
Abby’s Pest and Cleaning
Family-run pest control and cleaning company covering more than 50 Melbourne suburbs, across residential treatments, end-of-lease work and commercial contracts. A local search and paid social remit, in a category where the buyer is urgent and the competition is directory listings.
Melbourne, Australia abbyspestcontrol.com.au
Now runningResearch & public affairs
People’s Insight
Opinion polling and election survey agency running political consultancy across Indian states, with published survey work spanning Punjab, Gujarat, Karnataka and Madhya Pradesh. A full marketing remit against a news cycle that moves faster than most content calendars.
Mohali, India peoplesinsight.in
No live accounts under that service right now.
Both accounts were referrals. If you want to speak to a client before you sign anything, we will put you in touch.
Request a referenceA note from the founder
The channel that made agencies rich for twenty years just started answering the question itself. Most of the industry is still selling the old deliverable.
We came to marketing from building software, which turns out to be an advantage right now. When the interface changes, and an answer box replacing ten blue links is an interface change, the teams that adapt are the ones who understand the system underneath, not just the tactic on top.
So we do the boring structural work first: fix what search engines and language models find confusing about you, publish things worth citing, and measure whether you are being named. It is slower to show a chart in month one, and it is the only version of this that keeps working in month twenty-four.
If you want a deck full of impressions and reach, there are better-priced options than us. If you want to know whether your brand is the answer, that conversation we will happily have this week.
Nikhil GuptaFounder · Naxtre
The differenceFour vendors, or one team
Four vendors, or one team
that owns the number.
Nothing here is a swipe at specialist agencies, most are good at their slice. The problem is that nobody owns the space between the slices, and that space is where the budget leaks.
Where it usually breaks
The usual setup
With Naxtre
Strategy
A search agency, a paid agency and a brand studio each optimising their own slice.
One roadmap and one team, pointed at the same agreed outcome.
Reporting
Three dashboards that disagree, reconciled by your team on a Friday.
One monthly document in plain language, plus a dashboard you can open any day.
AI visibility
Assumed to be covered by SEO, and rarely measured at all.
Citation share tracked across four answer engines from week one.
Accountability
Every channel hits its target while the pipeline stays flat.
Judged on the one number you actually take to your board.
Creative and site
Ads pointed at landing pages a different vendor built months ago.
Creative, landing page and measurement shipped as one piece of work.
Commitment
A twelve-month retainer signed before anything has been proven.
A fixed-fee audit first, then monthly rolling after an initial quarter.
Want this compared against your actual setup?Send us who does what today and we will tell you where the overlap and the gaps are, before you change anything.
Get a free review 60-second self-check
How findable are you, really?
Five statements that decide whether an answer engine can find you, understand you and quote you. Answer honestly, nothing is sent anywhere, and you will get a straight read on where you stand.
These are the same five checks we run first in a paid audit. If you score well, you may not need us yet, and we would rather you knew that now.
AI visibility readiness0 of 5
1. Your brand already appears in AI answers (ChatGPT, Perplexity, AI Overviews) for the things you sell.
2. Your site carries structured data, and your name, category and details are consistent everywhere they appear online.
3. Your key pages answer the buyer's question directly in the opening lines, rather than building up to it.
4. Credible third-party sources (press, directories, industry sites) reference your brand by name.
5. You can see which prompts surface you and which surface a competitor instead.
Ways to startThree doors.
Three doors.
All of them reversible.
No twelve-month lock-in on a first engagement. If the work is good you will want to continue; if it is not, a contract should not be the reason you do.
Visibility Audit
A fixed-fee, three-week diagnostic of search, AI citation share, paid efficiency and site health, delivered as findings you can act on with any agency, including none.
- Fixed fee, three weeks, no upsell condition
- Citation share measured across four engines
- Prioritised backlog with effort estimates
- The report is yours to keep, regardless
Growth Retainer
A standing team across the practices you need, working one roadmap against one agreed outcome, reviewed monthly and adjustable each quarter.
- Monthly rolling after an initial quarter
- Named team, not a rotating pool
- Practice mix rebalanced every quarter
- One board-ready report, plain language
Campaign Sprint
Ninety days, one objective: a product launch, a market entry, a funding announcement, with creative, media and PR run as a single push and measured against a pre-agreed lift.
- Fixed 90-day scope and budget
- Creative, media and PR in one plan
- Success defined before launch, in writing
- Handover pack for your in-house team
Before you askStraight
Straight
answers.
Anything not covered, ask directly. A strategist replies, not a form autoresponder.
They share a foundation and diverge at the goal. SEO optimises for a position in a list; AI visibility optimises for being selected and cited inside a generated answer. The overlap is technical health and authority. The differences are real: entity consistency across the web matters more, content has to be extractable in self-contained passages, corroboration from other credible sources carries more weight, and measurement shifts from rank tracking to citation tracking across ChatGPT, Perplexity, Gemini and AI Overviews. We run both, because your buyers still use both.
Paid media and conversion fixes can move within two to four weeks. Organic search and AI citation share are slower. Expect first measurable movement around 90 days and a meaningful position by month six to nine, depending on how much technical debt and authority gap we start with. Anyone promising organic transformation in thirty days is either redefining “results” or selling you branded-keyword traffic you already had.
Work with it, in most cases. The common split is that your team owns brand judgement, product knowledge and approvals while we bring the practice depth and the production capacity. We can also operate as the whole function for smaller teams, or embed specialists into your existing structure. What we will not do is quietly duplicate a role you already have. The audit says plainly where we would and would not add value.
Yes, and most engagements do. The eleven practices exist so that the work can widen without a new vendor search, not because you must buy them together. The usual entry points are SEO and AI visibility, performance marketing, or a web engineering rebuild, with content and design pulled in as the plan demands.
You own everything: ad accounts, analytics properties, domains, dashboards, content and creative files, all in your name from day one. Reporting is one monthly document in plain language: what we did, what moved, what did not, and what changes next month, plus a live dashboard you can open any day. We do not bill for report-building as a line item.
Our team is based in Mohali, India, working across India and the Gulf: the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain, with work live in more than 20 countries. English and Arabic-market campaigns are standard, and we handle hreflang, market-specific keyword research and local landing structures rather than translating one site and hoping. Standard overlap is four or more hours with Gulf and European working days.
Still deciding? Ask the awkward question instead.Pricing, whether we have done your category before, why a previous agency did not work. You will get a direct answer from someone who does the work.
Talk to a strategist Start with the truth Find out what an
Find out what an
assistant says about
you right now.
Send your site and the market you sell into. We will run your brand through four answer engines, look at what comes back, and tell you honestly whether there is work worth paying for.
sales@naxtre.comA strategist replies within one business day
+91 9464 764 194Direct line, not a switchboard
Mohali, IndiaF 339, Phase 8B, Industrial Area, Mohali, Punjab 160071
UAE · Saudi Arabia · Qatar · Oman · Kuwait · BahrainWork live in 20+ countries
Within 1 dayA real replyAn engineer or strategist reads it and answers with an actual opinion, not a calendar link.
Day 3 to 5A 30-minute callNo deck. We ask about the constraint, you ask whatever you need to.
Week 2A scope, or a noEither a costed audit scope, or a straight recommendation to do something else.