Voice search optimization is an arising trend in the era of search and something that SEOs ought to keep their eyes on. Voice search basically permits users to speak into a device as opposed to typing keywords into a search query to show results.
Audio technology utilizes discourse acknowledgment to comprehend what users are saying with outrageous exactness. It at that point conveys results orally to the users. Moreover programs, for example, speech to text and voice dialing are great instances of voice search.
Yet, recall that voice search SEO and traditional website SEO are different. In this manner, a few factors that influence website ranking may or may not have the same effect on the site.
Voice search permits users to talk into a gadget or device in a search query to create results. It has eliminated the tedious task of typing keywords into a search query to generate results.
Impact on SEO (Search Engine Optimization)
Google changes its search algorithm around 500 – 600 times every year and all these changes affect search results in important ways. This affects SEO strategies – and is a primary reason for SEO being a dynamic process.
The impact on SEO is sure with the advent of voice search.
Digital assistants such as Alexa or Siri answer with a short sentence, usually from a news source and the user doesn’t see a long list of options to choose from. A very clear answer to the query!
What are the advantages that are driving individuals to use voice search?
Voice search is in demand due to:
1. It boosts the search speed
The search platforms cannot match the speed of voice search due to its suitability. A user just needs to say a query vs. typing the query on the laptop or mobile phone.
2.Productivity is improved
The world of 4G and 5G has made people look for results fast. We can speak a sentence faster than we can type it.
The use of a touchscreen or keyword is eliminated when a person chooses to get an answer to a query with voice search.
Time saved is time earned.
3. The access is enormous
This is probably the best part about voice search
They can be accessed by anyone and everyone
Users who are blind or person who cannot use the screen for some reason, voice search is the best option.
Well, if you have any thought that SEO is no longer significant due to Siri and Alexa are giving the best results, then you may be wrong here!
The fact is these voice searches give only the most appropriate search results, making the optimization even more difficult. In order to get your business and websites noticed, companies will have to work on Search Engine optimization more and notice the patterns voice searches use.
Marketers have to ensure that all the content is conversational and natural. This will help. How? This will meet the Q and A pattern of voice search.
Tools like Schema Markup make sure that Google has got the most of the details of your business.
Blogs were, are and will always be an important method to make a voice search successful.
Top Competitors in the List of Voice Assistants are:
Allows you to connect your smart home devices, open your apps with voice commands, Plan your day from Alarm to Routine, Find your android phone, Let Google Assistant make read news for you, Send Voice Messages, Set Appointment and Reminders, Identify surroundings with your camera and much more.
2. Bixby by Samsung
Bixby voice commands work with a selecting growing number of third-party apps Bixby works with 160M devices across the globe and supports 8 languages. Galaxy smart speakers, galaxy home, and Samsung smart refrigerators support Bixby and performing really well with day-to-day tasks.
3. Alexa by Amazon
Alexa has successfully proven its premium products by providing a great user experience. Alexa helps you to collect information on news, weather updates and you can ask how many cms is a meter. You can successfully stream media on Amazon Music, Spotify and Pandora. It can manage Reminders, To-do lists, and Alarms. Give customers access to thousands of custom skills, including Domino’s, Uber, Jeopardy, and Starbucks on any device with Alexa built-in.
4. Cortana by Microsoft
A monopoly of Microsoft with Cortana as a virtual voice assistant is very specific but handy on your laptop or PC working on Windows. It retrieves queries from BING- Microsoft’s own search engine. Here is a tip, Microsoft has its own calendar app but you can integrate your Google Calendar using Cortana and access from the lock screen of windows.
5. Siri by Apple
When we talk about Siri, it is an intelligent voice assistant fulfilling all above mentioned basic tasks and Siri is a savage while answering the funny questions
4 Tips To Optimize For Voice Search
1. Ensure Your Website Loads Quickly
Just like traditional search engine optimization, Google voice search favors websites that load quickly. Ensure that:
Your site is responsive and works well on mobile devices.
Files are compressed
Images are optimized
Your server’s response time is reduced
You utilize website caching to improve page speed
And other tasks that speed up traditional websites
2. Write The Way That You Speak
When users search for content on desktop or mobile, they tend to write in short, almost bullet-pointed phrases. For example, if a user wanted to find a great web designer, they could type “top web design companies” into Google.
But if they used voice search, a user might say “Who are the top web design companies in the world?”
To ensure your content is optimized for voice search as well, including those long-tail keywords that sound more natural as opposed to shorter, snappier keywords that perform well in desktop SEO.
Keep phrases short and simple. Voice search results are typically written at a 9th-grade reading level at most. So, although your information may be high-level, break it down in a way that is easy for anyone to comprehend.
3. Include Featured Blocks Of Content
The average voice search result is about 29 words long. But although we know that shorter answers perform better, how can we guarantee the content Google will identify and read to users?
Create a featured snippet, of course!
A featured snippet – also called position zero, answer box, or quick answers – is essentially a summary answer from a web page. In desktop search listings, these snippets appear just after the paid ads but before the regular search listings.
4. Concentrate On Local Searches
22% of voice search queries are looking for location-based content. Therefore, brands have a higher chance of producing voice search content if they invest in local content.
What are the benefits of Voice Search Optimization to businesses?
Investing in voice search optimization is proven to improve brand awareness, online purchases, and revenue.
In fact, one study found that voice search eCommerce resulted in $1.8 billion in Amazon revenue. That figure alone is expected to increase to $40 billion by the year 2022.
But despite the ever-growing prominence of voice search, its popularity and professional use are still on the rise. But if you optimize your site for voice search now, you’ll likely be ahead of the competition and see strong voice search rankings that will effectively grow your brand long-term.
Nowadays every sector needs SEO and Digital Marketing services, for instance, digital marketing for healthcare businesses, digital marketing for grocery stores, food delivery, digital marketing for financial services, etc. to increase the growth of their business and market their business online.